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Carlson Craft is the brand you can trust with more than 70 years of knowledge and service. Working with Carlson Craft means you can offer your community the perfect printed pieces for all of life's occasions. Your success is our success and we'll be with you every step of the way to help you get continuous sales and hit your goals.

Excellent profit margins to start making money immediately

Flexible solutions for selling products

Sales Incentive Program

Ongoing sales support through the online Resource Center

A timeless industry with in-demand print products

On trend product design and innovative product development

Great price points for any budget

All products printed in the USA


There are two ways to sell our products: in person and online! Like the idea of both? That's great, too.

In Person

Pick the sales materials you prefer. Updated albums come out every two years so you're offering the most popular trends in today's market. Albums have pasted samples and pricing on each page. We also have sample packs so customers can see and feel the quality of all our products.

Many of our retail partners find that in-person consultations are the best way to service their clients. By walking them through the many styles and price points we offer, showing samples, and providing expert advice, retailers are able to find the right products and secure the sale.

Who would want in-hand sales materials:

  • Storefront owners
  • Selling from home
  • Most customers are face to face
  • Bridal shops


Your branded online store will have your name and logo, and it will showcase all of our current products for customers to browse. We continually update your online store with new products so your offering is always fresh and new.

Customers can place orders through your online store, making it easier for you to get sales. The website walks customers through the ordering process and shows them free proofs of their products before ordering.

Who would want an online store:

  • No storefront
  • Looking for an easy way to start
  • Looking for flexibility
  • Virtual customer audience through email and social media


When you become a reseller with Carlson Craft, we won't leave you stranded! We'll help you get started and to continually grow your sales! We are constantly creating materials that you can use to stay on the minds of your current and future customers. The best part? Many of our sales tools are free.

  • Albums with pasted samples
  • Printed catalogs and brochures
  • Digital catalogs and flip books
  • Images to share on social media
  • Monthly newsletters and blog posts
  • Online Resource Center with training materials