The goal of the Renewal Plan is to provide you with albums featuring expanded, fresh and unique products with the excellent service and fulfillment you're used to.  Certain albums from McPhersons, Tatex and Stylart albums will be retiring on January 1, 2015.  Be assured that these companies are still here and will continue to support you with Carlson Craft orders.


Contact our Dealer Records team to order new albums and with questions about your account. Phone: 800-538-1585 or e-mail

Shipping Table

When did flat rate shipping go into effect?
UPS flat rate shipping went into effect September 3, 2013.

Is the flat rate shipping the same as the Carlson Craft Online Store rate?
Yes, it is the same rate.

What is the benefit of flat rate shipping?
It will allow you and your customers to know shipping costs when orders are placed.

What is the benefit to end consumers for flat rate shipping?
It will allow consumers to know what their shipping costs are when their order is placed.

Are there flat rate tables for all shipping carriers?
Flat Rate shipping applies to UPS Only.

Will there be a drop ship charge on top of the flat rate shpping?
No, there is no extra drop ship charge.

What is Regional Print Fulfillment?
Regional Print Fulfillment uses all of The Occasions Group location's footprint to ensure that orders are fulfilled closest to the customer.

When did Regional Print Fulfillment begin?
Regional Print Fulfillment began September 3, 2013.

Will it take longer for me to receive my packages?
Your speed of delivery will either stay the same or be improved.

Will Regional Fulfillment affect my shipping cost?
The flat rate shipping tables implemented on September 3, 2013, apply to all Carlson Craft orders shipped from all fulfillment locations.

Who do I call for Carlson Craft order tracking information?
Call 800-328-1782 or e-mail to contact Customer Service. You are also able to look your order up at using your Carlson Craft account and pin number.

Where will I send payment for an order that was fufilled by a Regional Fulfillment facility?
You will receive one invoice payable to Carlson Craft.

Who do I contact about a Carlson Craft Order that is fulfilled at a Regional Fulfillment location?
Contact Carlson Craft Customer Service for all questions about Carlson Craft orders and programs.

Where do I send my payments?
Continue to send your payments to the same place(s) you do today.

Is my (Tatex, Stylart, McPhersons) account now a Carlson Craft account?
Continue to use the account numbers you use for each company you currently order from. For example, for orders placed from a McPhersons album, you would use your McPhersons account number.

How do I get a Carlson Craft account?
Just call New Accounts at 800-292-9207 or e-mail and we will help you get set up.

If I am a current Carlson Craft dealer, do I need to renew my account number and start over?
There will be no changes with your current Carlson Craft account, so you do not need to renew or establish a new.

What albums can we currently order from?
Check out the Current Titles tab above.

What products will be on the Carlson Craft Online Store?
All items from the most current album versions have been added to the Carlson Craft Online Store.  Remember, the Carlson Craft Online Store also includes exclusive designs.

What is the schedule for adding new products to the Carlson Craft Online Store?
Products from the most recent active albums are available online.  We also add about 100 online exclusives monthly, totaling more than 1,000 online exclusives to date.

Which albums are coming out in the next year?
The new Carlson Craft branded albums coming in January 2015 are Jean M® Love + Paper and an updated version of Themes and Dreams.  In addition, about 100 online exclusive items will be added monthly to the Carlson Craft Online Store.

How do I make sure I receive these new albums?
Get in touch with Carlson Craft Dealer Records at 800-538-1585 to learn if you qualify for these new and updated albums or to invest in them.

Will going to one dominant brand limit the variety of choices or number of albums I have to offer my customers?
The number of albums may change, but the assortment and options available to you and your customers will actually expand.  We are investing in an increased number of designs, paper and style options for you to offer your customers.

There are designs in my wedding album that my brides order all the time.  Will those designs still be offered by Carlson Craft?
Don't worry, we will make sure you have access to all of the best sellers, and you'll have even more fresh, new products and options to offer your customers.  As always, please call us if you do not see what your customers are asking for.

McPhersonsMost Recent Book CodeAlso Current 
Betsey HallWG
Paper & StuffPS
Carlson Craft  
Affordable Style16V  
Bella Fiesta4F 
Business Favorites (seasonal)XN 
Candlelight Beginnings16J
Designer's Choice (seasonal)XD 
Executive Images (seasonal)XE 
Exquisite Greetings (seasonal)XF 
Graduation Stationery 
Jean M It's In The Details4D 
Jean M Love + PaperFL
Jean M Mixation16M
Mazel Tov16B
2B, 4B
Occasions Galore16H
Personalized Holiday Greetings (seasonal)XP 
Personalized Stationery16S
Regal Collection (seasonal)XB  
Save the DateNQ 
Simple, But Elegant17T
Themes & DreamsKN KB 
Wedding & Social Stationery (Blue)16W
Retired Titles



Replacement Title(s)

Photo Greetings by Stylart


Carlson Craft Online Store, Graduation Stationery (Feb. 2016), and Occasions Galore (Apr. 2016)

Stylart Wedding Invitations


Wedding & Social Stationery (16W)

Carlson Craft


Replacement Title(s) 



Themes & Dreams (17K)
Anniversary Collection
Save the Date and More (16N)

Bridal Collection


Affordable Style (16V)

Business Greetings


Candlelight Collection


Candlelight Beginnings (16J)

Casual Collection


DIY: Do-It-Yourself


Exclusive Collection II


Jean M Love + Paper (FL)



Bella Fiesta (4F)

Occasions Galore (16H)

The Flower Wedding Line


Candlelight Beginnings (16F)

Quite Personally


Hortense B. Hewitt Co. (ZJ)

Wedding Collection


Wedding & Social Stationery (16W)

Welcome Baby
Occasions Galore (16H)



Replacement Title(s)

Betsey Hall


Personalized Stationery (SW)

Paper & Stuff


Personalized Stationery (SW)

Programs Galore


Jean M It's in the Details (4D) 



Personalized Stationery (SW)

McPhersons and Tatex


Replacement Title(s)

Affordably Inviting

7AF, 1AF

Affordable Style (16V) 

Bride & Groom


Wedding & Social Stationery (16W)

Graduation Announcements


Carlson Craft Online Store, Graduation Stationery (Feb. 2016)

Paper Duvet


Jean M Mixation (16M) or Jean M Love + Paper (FL)



Carlson Craft Online Store

Value with Love


Wedding & Social Stationery (16W)



Replacement Title(s)



Bella Fiesta (4F) 

Diamond Collection

6F, DA

Affordable Style (16V)

Silver Beginnings

 I, SB

Candlelight Beginnings (16F)

What is the Carlson Craft Online Store?
The Online Store is a website that gives your customers the convenience of shopping for Carlson Craft quality products online and gives you the opportunity to capture additional sales.  You'll benefit from the latest product trends, online exclusive products, analytic tools, social media linking and much more.  Visit for options, pricing and more information.

What are the main advantages of having a Carlson Craft Online Store?

  • You'll reach consumers shopping and buying online
  • You'll have access to all Carlson Craft albums at no extra charge
  • Ordering is simple, even for complex layer and pocket orders
  • Photo uploading fast and efficient - no more mailing!
  • Instant calculation of pricing
  • Adding special instructions to tell us exactly how you want us to print
  • Easy proof requests
  • Fast sample orders

      Who can I contact to get more information about the Online Store?
      Just call 866-577-9751 or e-mail to get all the information you need.

      How do I set up my own Carlson Craft Online Store?
      Simply call New Accounts at 800-292-9207 or e-mail - we look forward to your call. 

    • I am in a location that is not in the same time zone as Carlson Craft. Will the customer service hours still be good for me to call if I need help and support?
      Customer Service hours reflect the needs of our dealers across the country. You will continue to get the same great customer service that you are presently receiving.

      How will I know which facility to call for help on an order in the future?
      Our business processes remain the same. Continue to work with the same contacts you are used to working with.

      I am coming to the National Stationery Show this year, is someone from the management team going to be there to answer questions?
      Our entire management team will be at the National Stationery Show this year. Visit us at Booth 2320.  We would love to see you and share our vision.

      What are the plans to market the Carlson Craft brand to drive more end consumers to my business?
      We continue to aggressively invest in helping you grow by promoting the Carlson Craft brand. Investments are being made in: national magazine advertising, consumer e-mail campaigns, a mobile phone app, Carlson Craft Online Store, social media tools, new designs, and exclusive designs only available to Carlson Craft retailers.

      I have published advertising that has McPhersons, Tatex and Stylart listed on it, what now?
      We appreciate the advertising you are doing. Keep using your current materials until further notice.  Visit the Dealer Resource section of this site for updated advertising ideas.

      Who will I submit my orders to?
      As a benefit of having a Carlson Craft account, you can take advantage of quick and easy ordering with the Ordering Tool - no more writing, calling, mailing, faxing or calculators.  You will have access to online product exclusives, products from all albums at no charge, instant previews, automatic price calculation and electronic order submissions.

      What will happen to my orders that are in process at this time?
      Your orders will continue to be processed as they are today.

      Can I continue to order from the albums or titles I am currently selling from?
      Absolutely! We encourage you to continue to sell from the albums you are selling from today. As in the past, you will be notified when new, updated or replacement albums are available. Check out the Current Titles tab above.